DDB Scores at Cannes

DDB has won a bronze Lion for its Tabasco print campaign.

The four ads honored last week at the 49th International Advertising Festival in Cannes, France, feature the familiar Tabasco diamond label with humorous copy tailored to draw attention to all of the brand’s flavors.

While the original red sauce is well-known, the Dallas shop’s goal was to increase awareness of the brand’s jalapeño, garlic and habañero versions.

DDB’s creative team, which included copywriter Julie Bowman, art director Kathy Redick and group creative director Carl Warner, was convinced early on the campaign was a winner.