NEW YORK United Technologies has shifted creative and media duties on its corporate image account from Doremus to the Omnicom Group team of DDB and Prometheus Media after a review, the client confirmed. Estimated billings are $20 million.
DDB New York and the Chicago office of Prometheus bested two other finalists: Havas' Arnold in Boston and independent Wieden + Kennedy in New York, said sources. Doremus, an Omnicom shop in New York that had handled the account since 2003, did not defend.
Media spending on UT corporate image ads was about $6 million last year, according to Nielsen Monitor-Plus. The $20 million figure represents what UT plans to spend on an integrated marketing effort this year, according to DDB.
The Hartford, Conn.-based client, which manufactures Sikorsky helicopters, Carrier heating and air conditioning systems, Otis elevators and Pratt & Whitney engines, launched the review late last year [Adweek Online, Nov. 9]. A Greenwich, Conn., consultancy, Magikbox, managed the process.
"We wanted a partner that could help entrench our brand by creating an emotional and memorable connection with the financial community," said Nancy Lintner, vp of communications at UT. "DDB New York showed us they have what it takes."
DDB chairman and chief creative officer Lee Garfinkel described UT as a "Dow Jones 30 powerhouse," adding, "They are smart and they believe in branding and the power of ideas."