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DDB Needham emphasizes the value of a customer’s time while relying on the client’s long-standing stagecoach icon in a new campaign for Wells Fargo Bank.
The Los Angeles shop has created a new tagline for the financial institution, “Fast then. Fast now,” to carry through the entire campaign, which encompasses print, radio, outdoor and TV ads.
The first TV spot, “Time isn’t money,” broke in 12 markets during the Winter Olympics in 30- and 60-second executions.
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