Overall Billings Growth: Down 2.9% to $604 million: (grade D+)" />


Overall Billings Growth: Down 2.9% to $604 million: (grade D+)" /> DDB NEEDHAM CHICAGO <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Overall Billings Growth: Down 2.9% to $604 million: (grade D+) | Adweek DDB NEEDHAM CHICAGO <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Overall Billings Growth: Down 2.9% to $604 million: (grade D+) | Adweek
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DDB NEEDHAM CHICAGO



Overall Billings Growth: Down 2.9% to $604 million: (grade D+)

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Clients Lost: $2.6 million including FritoLay media buying: (grade A-)
New Clients: $46 million or 7.4% including Wilson, Ameritech: (grade B-)
Growth From Current Clients: Down 3.2% or $20 million: (grade D+)
Creativity: Investment in high-priced and high-talent creative starting to pay off with healthier print work. Much of TV still dominated by typical packaged-goods look: (grade A-)
Management Savvy: Massive agency restructuring, which left Kirk Borland out of the picture, is Susan Gillette's most definitive move as president so far: (grade C)
Teachers Comments: Priorities: New business, new business, new business.
Overall Grade: C+
Copyright Adweek L.P. (1993)