Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DDB equates the power of human emotion with that of Energizer’s new superpremium battery in a campaign that breaks in August.
DDB won the $100 million branding assignment for Energizer’s e2 earlier this year after a review that came down to Chicago shops DDB and Leo Burnett. TBWA/Chiat/Day, which remains Energizer’s lead agency, competed for the project but was cut in an earlier round.
The e2 is a titanium battery that will compete against a similar superpremium entry from Gillette’s Duracell, the M3.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in