Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO McDonald’s Corp. launched a national advertising campaign this week touting its new McGriddles breakfast sandwich.
The television, radio, print and outdoor campaign from DDB Chicago employs the lines, “Weird. But a good kind of weird” and “Bizarre, but yummy.” Frankel in Chicago developed restaurant merchandising and point-of-purchase materials with the line, “Taste what’s in.”
McGriddles are a new permanent menu item featuring pancakes instead of bread or muffins for a breakfast sandwich. Spending for the campaign was not disclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in