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$50 Mil. in Media Billings Move to L.A. Agency from Focus
LOS ANGELES–‘Tis the season to move media billings at Universal Studios.
The movie studio has assigned roster shop DDB its spot broadcast buying business, estimated to be worth $50 million-plus in billings.
With the pre-holiday gift, DDB’s Los Angeles outpost now controls most of the entertainment behemoth’s media planning and buying, estimated at more than $200 million with the latest win.
Media management firm Focus Media, Santa Monica, Calif.,
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