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LOS ANGELES DDB is set to launch a campaign introducing a Telemark ski for K2 Skis named Hippy Stinx.
The effort, from the Omnicom shop’s Seattle office, includes two symmetrical print executions meant to reinforce the twin-tip product benefit of the skis, which enable skiers to ride backwards and forwards and perform tricks.
The first ad, which is breaking in the January issue of Backcountry Magazine, shows flames in the shape of a skull bursting behind a skier, who is flying though the air.
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