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DDB Worldwide/Dallas has picked up new business from current client Data Return. The additional billings are estimated at $5 million.
Previously, DDB handled media planning and buying for the Dallas-based provider of Web-hosting services. The agency now adds national branding, advertising and events to its list of duties on the business-to-business account.
DDB replaces SicolaMartin of Austin, Texas, a technology-focused agency with which it formerly had a partnership to attract new business. DDB, however, has moved to ramp up its own technology department recently.
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