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CHICAGO — In what representatives called a global realignment, General Mills has parted ways with DDB Chicago, which handled a number of brands, including Yoplait, Betty Crocker, Bisquick and several cereals including Wheaties, Oatmeal Crisp and Golden Grahams. Those brands have not yet been reassigned, according to the company. Saatchi & Saatchi, New York, and Campbell Mithun in Minneapolis remain on General Mills’ roster. Billings on those brands were not disclosed.
The company is expected to name a winner, possibly by today, in the review for its $450 million broadcast media buying account.
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