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A video depicting a day in the life of a New Yorker and creative concepts including the “Hey, you never know” line helped DDB reclaim the New York State Lottery account last week, agency executives said.
The win is the first this year for the New York shop since Bob Kuperman joined as chairman in January.
“I can’t begin to describe the passion we have for the lottery,” said DDB group account director Leo Mamorsky. “It never waned.
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