DDB, Fitzgerald Advance to Varilux Finals

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Winner of Dallas-Atlanta Duel Gets Essilor’s $15 Mil. Budget
DALLAS–Essilor of America has named two finalists in the review for the $15 million consumer portion of its Varilux lenses ad account, industry sources said last week.
Going head-to-head in the final round will be DDB in Dallas and Fitzgerald & Co. in Atlanta.
Officials at both agencies were not available to comment at press time late last week.
Sheila Durante, director of public relations and corporate communications for Dallas-based Essilor, also declined to reveal the identity of the finalists or comment on the status of the review.






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