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The fast-blinking left eye of a man tells him he needs to get Essilor of America’s Crizal anti-reflective lenses to reduce the effects of glare in a national campaign from DDB.
The 30-second spot by the Dallas agency breaks on cable television stations today and targets eyeglass wearers between the ages of 25 and 54.
“We were looking for shock value,” said DDB executive creative director Steve Sweitzer. “The idea is what if abody part talked to you when itwas in pain? It was pretty simple after that.”
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