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DDB has won another assignment from H.J. Heinz Co., said sources. Later this year the shop will launch the client’s new line of frozen entrƒes, which will carry the Boston Market brand name.
DDB’s office here won the $10-15 million account after a review of undisclosed agencies nationwide. The shop already handles creative for Heinz’s Weight Watchers and Budget Gourmet frozen entrƒes.
Heinz initially asked for credentials from 12 agencies. Four finalists each made creative presentations.
Suissa Miller, Los Angeles, lead agency for the 850-unit Boston Market chain, did not participate.
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