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Along with the right to use Ronald McDonald, Expert Software’s licensing agreement with McDonald’s Corp. brings the software maker the services of the fast-food company’s agencies.
Expert, based in Coral Gables, Fla., this week begins testing two 30-second TV spots for its value-priced McDonaldland Software series targeting children. The spots were created by McDonald’s lead agency, DDB Needham Chicago. Leo Burnett here is handling media buying for the Expert campaign, as it does for most McDonald’s advertising.
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