DDB Begins McSkillet Campaign

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NEW YORK Jack cheeses, red and green peppers, onions and salsa are now on McDonald’s morning menu. Looking to grow its already dominant presence in the profitable breakfast category, McDonald’s unveiled the McSkillet Burrito.

The product, priced at $2.49, launches nationwide today. Three TV spots begin airing tonight. The spots play up the McSkillet Burrito’s savory ingredients as well as the portability benefit of burritos. “There’s always something good inside, you just have to find it.

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