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LOS ANGELES Omnicom’s DDB has created a public service campaign to raise awareness of Martin Luther King Jr. Day.
The pro bono campaign from the Seattle shop includes two executions that will run as outdoor, transit and newspaper ads. It launches Jan. 8 and will run throughout the month in the greater Seattle metropolitan area.
One ad, “Alphabet,” shows the alphabet spelled backwards from Z to A if read from left to right. Where “MLK” appears in the reversed alphabet, the letters are called out in contrasting white type.
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