DCA Deepens Work for Miller

Continuing its shift to a more broad-based cultural agency, Don Coleman Advertising has expanded its relationship with Mil-ler Brewing Co.

The Southfield, Mich., shop has been the brewer’s African American agency since 1999, but its latest TV work for Miller is aimed at the general market and promotes “responsible living.” DCA landed the assignment after presenting ideas for a campaign to Miller executives last year, said Kevyn Lewis, DCA chief creative officer.

“We were impressed with Coleman’s previous work and wanted the agency to have an opportunity to work on a campaign it could focus a lot of effort on,” said a Miller representative.