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The Baltimore and Washington, D.C., Ford dealer co-ops have placed their combined $15-20 million advertising accounts into review.
Each dealer association has issued its own request for proposal, and sources close to the process said that the District of Columbia account amounts to more than $10 million while Baltimore’s advertising budget is approximately $5 million.
The regional business is part of the $80-100 million worth of Ford dealership advertising work that W.B. Doner & Co. in Southfield, Mich.,
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