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The City of Daytona Beach, Fla., has initiated a review for its Convention and Visitor Bureau’s account. The creative and media business is worth about $2 million annually.
The incumbent is Doe-Anderson Advertising and Public Relations in Louisville, Ky.
“It’s not that we’re unhappy with Doe-Anderson,” said client marketing assistant Kathy Tennell. “We’re required to put the account up for review every three years, and the three years are up.”
Doe-Anderson has indicated it will defend the account, which it has held for six years.
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