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NEW YORK Two Internet audience measurement firms released tools Monday that will provide audience data and analysis based on dayparts.
Nielsen/NetRatings in New York introduced Pocketpiece, a product that will measure dayparts for the top 250 ad-supported Web sites across various metrics including unique visitors, active reach, percentage of time spent and demographic breakdowns.
“The Pocketpiece provides buyers and sellers with better audience data that makes online media more easily comparable to other measured media,” said David Hills, COO and president of sales for Primedia’s About, a charter client.
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