DavisElen Client Bows Out

Chief Auto Parts Chain Moves Creative In-House

DALLAS–Chief Auto Parts Stores here is moving the broadcast creative portion of its account in-house effective in January, ending a 16-year relationship with DavisElen Advertising in Los Angeles. Western International Media, also in Los Angeles, will continue to handle media buying and outdoor ads for the client.
Chief will likely farm out creative assignments to shops in the Dallas area on a project basis, sources said. Chief vice president of advertising and public affairs Kenny Cason said no decisions have been made on how the company will handle its creative needs.