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BOSTON Davis Advertising said it would craft print and broadcast work supporting the nonprofit Shine Initiative, which works with the United Way of North Central Massachusetts to back public education, scientific research and healthcare assistance for people struggling with mental illnesses.
The agency, a Worcester, Mass.-based independent, helped create the name for the project, which is being launched by Fidelity Bank in Fitchburg, Mass., also a Davis client.
The work includes print and radio ads, public relations and an informational brochure.
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