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Davis & Company has expanded its ad duties for Arby’s co-ops, picking up the Rochester and Syracuse, N.Y., markets in a review against undisclosed shops. Combined billings total $1 million.
The wins boost the Washington, D.C., shop to third place among Arby’s agencies behind Doner in Detroit, which handles the restaurant’s national creative account, and Atlanta’s Fletcher Martin Ewing.
“What set us apart from the local agencies is that we’ve got two account folks who do just Arby’s work,” said Andy Kostecka, vice president of client services at Davis.
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