Davis Breaks Best Western Ads

Davis Media Group raised some eyebrows last March when it defeated Gray, Kirk/VanSant and Moses Anshell to land Best Western’s$25 million advertising account.

DMG, a small media-buying company in Baltimore, lacked a full-fledged creative department, critics sniped.

In the pitch, agency president Laurie Davis turned her experience into a winning strategy.

“Media was the last thing any client wanted to think about,” she said. “Now, with a recession looming, they understand media money is well spent.”

This month DMG, under recently appointed executive creative director Michael Dilberto, launches its first marketing effort, a national broadcast and cable campaign that will run through the summer.