Davidandgoliath's Job: Restore LA Gear's Buzz

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LOS ANGELES Athletic and lifestyle footwear company LA Gear has hired independent davidandgoliath to rebuild its iconic 1980s brand, the agency said this week.

The shop’s initial effort, set to break in November, will include a series of ads featuring National Basketball Association forward Ron Artest, according to a rep for the Los Angeles agency. The multimedia campaign will coincide with LA Gear’s launch of a signature sports-shoe line inspired by the Indiana Pacer.

Davidandgoliath will also handle creative and media duties for LA Gear’s line of women’s fashion sneakers, expected to launch in spring 2005.



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