Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Bacardi USA has consolidated creative chores on its estimated $20-30 million ad account with roster shop davidandgoliath after a review, sources said.
The Los Angeles independent added an estimated $5-15 million in additional chores following presentations completed last week. The agency referred calls to the client, which could not be reached for comment.
Among the contenders were Publicis Group’s Saatchi & Saatchi, Interpublic Group’s McCann-Erickson and Maxxcom’s Margeotes|Fertitta + Partners, all in New York, and Publicis’ LB Works in Chicago, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in