NEW YORK Bacardi USA has consolidated creative chores on its estimated $20-30 million ad account with roster shop davidandgoliath after a review, sources said.
The Los Angeles independent added an estimated $5-15 million in additional chores following presentations completed last week. The agency referred calls to the client, which could not be reached for comment.
Among the contenders were Publicis Group's Saatchi & Saatchi, Interpublic Group's McCann-Erickson and Maxxcom's Margeotes|Fertitta + Partners, all in New York, and Publicis' LB Works in Chicago, sources said. Others may also have participated.
The print and TV work had been split among several shops, including davidandgoliath, Margeotes and Avrett Free & Ginsberg in New York. Davidandgoliath a year ago launched a Bacardi TV campaign that centered around a duo dubbed "Bacardi and Cola."
—Adweek staff report