Davidandgoliath Gets Dillard's Holiday Work

LOS ANGELES Dillard’s department store chain has tapped independent davidandgoliath to create its 2004 year-end sales campaign, an agency representative said.

Creative executions, still in developmental stages, will include catalog design and television, radio, newspaper and magazine ads, the rep said. Los Angeles-based davidandgoliath will also develop holiday-themed, in-store elements to be extended across the client’s Web site.

With the overall theme, “Christmas at Dillard’s,” the multifaceted campaign will break nationwide over Thanksgiving weekend, said agency chairman and chief creative officer David Angelo.