Darth Vader, Heidi Klum, a rooster

Darth Vader, Heidi Klum, a rooster … all of these characters and more are waiting by the phone in Mother’s first Target ad, breaking today on spot and cable TV and touting the Minneapolis-based chain’s wake-up call service. Target.com/wakeup, which went live last week, allows viewers to sign up for a wake-up call from one of 10 characters—real (Cheech Marin) and fake (a “heartbreaker”)—on Nov. 26 and 27, the dates of Target’s post-Thanksgiving sale. The TV spot, directed by Hank Perlman of Hungry Man, features the “Wake-Up Call Center,” where a woman describes the service and introduces the operators.