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Staffers in Elle magazine’s advertising department couldn’t have been too comfortable after leafing through this month’s issue.
Appearing just pages apart in the fashion mag were new efforts for apparel marketers Liz Claiborne and Mac & Jac, each using the tag “Get comfortable.”
Stone Roberts, chairman of Liz Claiborne shop Gotham, said research often leads agencies to conjure up similar concepts, but it’s rare for two clients to end up with the same tagline. “And it is even more unusual for the advertising to appear five pages apart in the same magazine.”
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