D'Arcy's New Creative Chief: Ads Need More Style

The new chief creative officer at D’Arcy Masius Benton & Bowles in Troy, Mich., said his goal is to update a creative product that remains stodgy, a process that he says will take two to three years.
“There’s a lot of money spent on production, but there’s not a lot of single-minded or clever ideas,” said Robin Weeks, who takes over as chief creative officer at D’Arcy in March. “The work just feels a bit old-fashioned.”
Weeks, who has spent all but one month of his career in Europe, is replacing Gary Horton, who resigned last fall.