CHICAGO - D'Arcy is shutting down its St. Louis office, which has struggled to regain its footing ever since losing its bedrock Anheuser-Busch business in late 1994.
Remaining assignments at D'Arcy St. Louis for Mars and Mead Johnson Nutritionals will be shifted to other D'Arcy outposts, the agency said.
While billings in 2000 were reported at $300 million, the agency has lost several accounts recently including TWA, which last year was sold to American Airlines. The agency also did work for Coca-Cola until last year when Coke consolidated its business at the Interpublic Group of Companies.
The shutdown will take place over several months and job offers will be made elsewhere in the network to some among the office's 40-member staff, an agency representative said.
St. Louis is where D'Arcy was started in 1906. "Given our longtime presence in St. Louis, this was a difficult decision, but one which we believe is in the best interests of our clients and our business," said Patrick Sherwood, President & Regional CEO, D'Arcy North America, in a statement.