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New YORK—D’Arcy Masius Benton & Bowles is launching a new campaign for Procter & Gamble’s Crest that links the toothpaste to its two new line extensions and unveils a packaging change, the client said.
The TV and print campaign breaks June 3 with two 15-second spots linking Crest products launched in 2001—Crest White Strips and Crest Spin Brush.
The work is the last for Crest before worldwide chief creative officer Lee Garfinkel supervises a new overall campaign on the brand, sources said.
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