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The Danone Group has divided global creative duties on its biscuits business between roster shops Euro RSCG Worldwide and Young & Rubicam following a pitch about a month ago, sources said. Also, according to sources, Euro RSCG captured about three quarters of the business, with Y&R getting the rest. Total billings were estimated at $100 million.
Euro RSCG, which previously handled ad duties in parts of Europe, added Eastern European and Latin American chores targeted at adults, families and teens.
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