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For every “Carson Daly in Your Gas Tank” Web page, there’s another with a title like “Bring Me the Head of Carson Daly” or “Thoughts on Kicking Carson Daly in the Junk.” He’s a bit polarizing like that. For the most part, the folks at Mr. Coffee, who hired the 29-year-old Californian for their new youth-focused ad campaign, tend to blubber like a preteen about him. But what if he gets caught buddying up to the competition?

“He’s the ambassador of what’s hip and cool,” says Alejandro Peña, vp of marketing for Mr.

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