FCB Worldwide has hired Jonathan Daly as the first svp, director of account planning at its New York office, effective April 1.
Daly, 38, formerly was global planning director on Unilever at J. Walter Thompson, London.
Jeff Tarakajian, president of FCB, New York, stated that since some FCB offices don't have account-planning departments, it was not unusual to have lacked one in New York until now. Previously, the New York agency's research team and proprietary tools provided account planning, occasionally aided by FCB's Chicago and San Francisco account-planning teams, Tarakajian said, adding, "But with the convergence of so many media, especially the Internet, Jonathan will strengthen our consumer focus."
Daly, who reports to Tarakajian and Janet Pines, executive vice president, director of strategic planning in New York, said he plans to hire at least 20 staff members.
Daly said that some FCB researchers will initially join his team, and he will recruit the rest from outside.
"It's a key hire," said Rich Russo, executive creative director at FCB, of Daly. "We have all the [research] tools here; now, we'll be getting people in who can help us understand the core of the problem, the core of the brand and the core of the consumer."
In 1994, Daly was at JWT, Milan, Italy, as director of account planning. Before, he was at D'Arcy Masius Benton & Bowles, London, as a planning director for Procter & Gamble's Crest, Clearasil, NyQuil and Aleve. He has also helped define strategies for Apple Computer.