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DALLAS One Square Advertising said it has signed a letter of intent to merge with Valentine Radford. The merger would create a $250 million entity.
The independent companies expect the deal to be completed by Dec. 1; financial terms were not disclosed.
Dallas-based One Square is the holding company for Southwest Media Group and Square One Advertising. Under the proposed arrangement, Valentine Radford of Kansas City, Mo., would become a third entity under the One Square umbrella.
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