Dallas Up-and-Comers to See 'Red' | Adweek Dallas Up-and-Comers to See 'Red' | Adweek
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Dallas Up-and-Comers to See 'Red'

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DALLAS Prime Demographics Marketing Communications, a new Dallas publisher, will launch the first of an anticipated four regional magazines on Wednesday, the company said.

The first title, Red, is a monthly geared toward young, upper income professionals in Dallas with articles on upscale dining and entertainment, fashion and charitable nonprofits, said spokesman Mo Gaber. With an initial circulation of 10,000, the publisher aims to boost the number to 50,000 by the end of the year, Gaber said.

The first issue is 32 pages, with plans to increase that to 52 by the end of the year, Gaber said. Sabra King, a longtime Dallas resident who helped develop the magazine's concept, is the editor in chief.

"Red is about living and experiencing Dallas, not only from a social and professional perspective, but also through a philanthropic, community-focused approach," King said.

To promote the launch, the magazine is hosting a party at the Medici on Wednesday. Over the year, the publisher plans to launch three more lifestyle-oriented regional titles, Gaber said.

Red will be distributed at selected restaurants, bars, hotels, apartment complexes, galleries, convenience stores and offices in and around Dallas, the publisher said. It will also be distributed to Dallas professionals and nonprofit organizations as the publisher develops a base of subscriptions, Gaber said.

While other publications cater to the suburban lifestyle, Dallas lacks a sophisticated publication geared toward singles in their 20s and 30s, Gaber said.

"All we do is social professionals," Gaber said. "We really feel that Dallas is a changing market."