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'Daily News' Vet Joins News Corp.

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NEW YORK Les Goodstein, former president and chief operating officer of the New York Daily News, has joined arch rival News Corp. as senior vice president in charge of new business development.

Goodstein will also serve as an advisor to the New York Post and other News Corp. divisions.

Goodstein begins his new job on Jan. 3 and will report to Paul Carlucci, chairman and CEO of News America Marketing and publisher of the Post.

The move comes just weeks after the News' No. 2 editor Michael Cooke left the paper and returned to his former employer, the Chicago Sun-Times. Daily News owner Mort Zuckerman has since given editorial director Martin Dunn the added responsibility of editor in chief.

"Les has enjoyed an extraordinary career in the newspaper business," said Carlucci on Goodstein's hire. "Not only is he a superb businessman and manager, but his marketing and promotional abilities have stood out above the rest in a very tough New York media market—the most competitive in the world."

Goodstein served as president and COO of the Daily News since January 2000, capping a 28-year stint at the paper. During his tenure, he moved up the advertising sales ranks and held a number of high-level positions, including executive vice president, associate publisher, in which he oversaw all advertising and circulation responsibilities and most newspaper operations.