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LOS ANGELES Interpublic Group’s Dailey & Associates was awarded the MacGregor Golf advertising account after an informal review, the agency said this week.
New creative work, including television, print, online and collateral, is expected to break before January 2006.
The brand was facing some “unique challenges in the marketplace,” said Julie Davis, vice president of marketing for the San Diego- and San Francisco-based client. MacGregor “came a long way” with its incumbent agency, Chicago independent Magnani Continuum, she said.
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