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Dailey & Associates, long known as a retail branding shop, has ventured further into the Internet category, picking up its second dot.com account in three months.
The West Hollywood, Calif., agency was awarded the $10 million account of LessonMall.com following a review of undisclosed agencies in the Los Angeles area, according to Shana Meyerson, director of marketing for the Los Angeles-based company.
LessonMall.com is an Internet search, registration and processing service for recreational learning. It serves as a directory that visitors can search free of charge and matches instructors and students by location.
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