Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Interpublic Group’s Dailey & Associates has named actress-model-businesswoman-mom Brooke Shields as spokesperson for the Southern California Ford Dealer Association, the agency said. Her first appearance will be in three new-product television spots, set to launch in early November.
“So much car advertising is about the deal. We needed something new, somebody to represent the ‘next generation’ of Ford products,” said Cliff Einstein, Dailey chairman and CEO. The West Hollywood, Calif.-based shop previously created the association’s successful, 13-year branding campaign featuring actress Lindsay Wagner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in