Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Safeway said it would unveil plans today for a $100 million brand renovation, including an extensive ad campaign by Interpublic Group’s Dailey & Associates.
According to Brian Cornell, chief marketing officer for the Pleasanton, Calif.-based grocery corporation, the “Ingredients for life” campaign will launch nationwide the week of April 18.
“It’s the largest fully integrated marketing initiative in Safeway’s history,” Cornell said, citing campaign components ranging from a more contemporary logo and redesigned weekly print circular to “high-impact” TV placement and a revamped Web site.
“Launch”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in