Dailey Introduces Loco Mascot

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The land of spokesanimals has a new addition: El Pollo Loco’s stressed-out chicken who’s too busy to cook.

The animated spokesbird, named Loco, is appearing in a new campaign by Dailey & Associates for the Irvine, Calif., fast-food chain, which specializes in flame-broiled chicken and Mexican-style entrées. The West Hollywood, Calif., shop has handled the $7 million account since 1998.

“We’ve had three consecutive years of positive sales,” said agency vp, management supervisor Michael Gretzinger.



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