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Dailey & Associates is going Hollywood.
The agency, a wholly owned subsidiary of the Interpublic Group of Cos., has acquired entertainment companies Kaleidoscope Films and Graphic Orb for an undisclosed sum. The two have combined billings of approximately $140 million.
Kaleidoscope has produced trailers for motion pictures over the past 30 years, including Saving Private Ryan, Jurassic Park and Titanic. Graphic Orb produces print ad campaigns for movies.
“For years we’ve been trying to put together a Hollywood conglomerate of marketing services companies,” said agency CEO Cliff Einstein, who has acted in his brother Albert Brooks’ films.
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