Dailey & Associates is going Hollywood.
The agency, a wholly owned subsidiary of the Interpublic Group of Cos., has acquired entertainment companies Kaleidoscope Films and Graphic Orb for an undisclosed sum. The two have combined billings of approximately $140 million.
Kaleidoscope has produced trailers for motion pictures over the past 30 years, including Saving Private Ryan, Jurassic Park and Titanic. Graphic Orb produces print ad campaigns for movies.
"For years we've been trying to put together a Hollywood conglomerate of marketing services companies," said agency CEO Cliff Einstein, who has acted in his brother Albert Brooks' films. "[Entertainment] is the key industry in Southern California. This broadens our ability to serve our clients through print production and editing expertise."
Separately, the shop has landed a new client and picked up additional work from an existing one. Esurance, an online insurance company, awarded Dailey its estimated $10-15 million account. The agency has worked with the San Francisco-based company on positioning and naming over the past few months and is now preparing advertising for the first quarter.
"They're smart, experienced and well-funded," agency president Brian Morris said of Esurance. "They not only want to build awareness [for their site], they want to build a company."
Dailey, which handles Weyerhaeuser Co.'s $10 million corporate account, adds ad duties for the lumber company's Fine Paper Division, worth $5-10 million (see above). Fallon McElligott, Minneapolis, was the previous agency. Dailey will incorporate elements of its corporate work into ads for the client's business and printing paper for home and office, Morris said.
Also, Dailey hired John Thompson for the new post of senior vice president, business development. Thompson most recently headed new business at Western Initiative Media in Los Angeles.