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Daewoo Motor America, the newest Korean entry into the U.S. automotive market, is again gearing up for a review.
The Compton, Calif.-based car maker is contacting Southern California shops about an estimated $20 million national launch this fall of its 2000 model year automobiles. The company has done only limited advertising since its U.S. launch last September despite conducting a series of regional reviews two years ago.
“We’re in the preliminary phase,” said Colin Lee, a promotions and advertising executive at the client.
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