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D&AD Recognizes Wieden's U.K. Honda Work

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NEW YORK Wieden + Kennedy led the British Design & Art Direction list of nominations for the D&AD Awards, scoring 14, all for advertising on behalf of its U.K. Honda client.

The London shop scored four for "Cog," a two-minute cinema and viral ad for the Honda Accord that tracks a chain reaction of car parts; four for "Everyday," a Honda spot that presents close-ups of ordinary objects people use every day and routinely ignore; two for "Sense," which depicts lights, faucets and fans turning off automatically when not in use; and one for the entire campaign, "Cog," "Everyday" and "Sense." The other nominations were for a Honda radio campaign, "Oblonger, Doodle, Big Grin," one for the "Big Grin" radio spot and one for the "Banana" print ad.

TBWA in London garnered five nominations: four for "Mountain," a Sony PlayStation 2 ad showing a mountain of humans, all striving to reach the top, and the fifth for a Hutchinson 3 spot, "Cowardly."

For its work on behalf of the Guardian, Volkswagen and Harvey Nichols, DDB in London won four nominations and its tribal ddb unit picked up a single nomination.

In the U.S., TBWA\Chiat\Day in Playa del Rey, Calif., scored two nominations, for its Sony Playstation 2 ads placing video game weapons in real-life situations and its Apple iPod campaign showing silhouettes of people dancing.

Crispin Porter + Bogusky in Miami received two nominations, one for an Ikea poster campaign, "Big Tags," and one for an American Legacy Foundation spot, "1200," which was created in conjunction with Arnold in Boston. DDB in Chicago also earned two nominations for its "Real Men of Genius" radio campaign. Venables, Bell & Partners in San Francisco tallied two for its animated Napster campaign.

A total of 137 ads were nominated from 14,000 entries. Entries were up about 8 percent from last year. Winners will be named at the D&AD Congress in Billingsgate, England, on May 26.