Dack New Evp at SFM/Media Planning

SFM/Media Planning has tapped eclectic agency veteran Jeri Dack to fill the newly created post of evp, director of integrated services, responsible for connecting the agency’s various elements.

Dack joins the shop from MediaVest Worldwide in New York, where she was svp, media director. She has had an unconventional 25-year career that has included positions as an account planner, account executive and media director. She will report to Steve Farella, evp and COO of SFM/Media Planning in New York.

“There isn’t a meeting we go to where the conversation doesn’t turn from media to in-store marketing, promotion, the Internet, direct marketing, etc.,”