Mark Dacey, president of the Marketing/Media and Retail Division of VNU Business Publications USA, has been named chairman of the American Advertising Federation, a year-long post that begins on July 1. VNU Business Publications is the parent company of Adweek.
He replaces David Park, CEO of DDB in Los Angeles.
"I'm delighted to be leading AAF and look forward to working with Wally Snyder [president and CEO of the AAF] and his excellent team," Dacey, 53, said. "I want to continue to advance the AAF's important initiatives in support of the business of advertising."
These initiatives include focusing on multicultural advertising, building recognition of the Addy Awards, and "convincing corporate America that advertising is a great investment," Dacey said.
Prior to his position at VNU USA in New York, Dacey was president of Adweek Magazines, which VNU acquired in 1996. Before that, he was evp/group publisher of Adweek.
Dacey served as svp at the Chicago Sun-Times from 1988-92. From 1985-88, he was vp of U.S. ad sales at McGraw-Hill's Bus iness Week in New York. From 1981-85, he was account manager in the Pittsburgh office of Business Week.
His selection was announced last Friday at the AAF's annual national conference in Miami. Carla Michel otti, evp/general counsel for Leo Burnett, was named AAF vice chair.
The AAF has 50,000 members and 210 local ad clubs and federations.