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DALLAS D. Anderson & Company (DAC), a recruiter of patients for clinical trials, is launching an ad campaign called “Signs,” created by CDB Creative, the client said.
The first print ad that will appear in trade publications shows a man standing barefooted on the beach holding a sign over his face that reads: “I’m perfect for your study.” Body copy explains that if patient recruitment for clinical studies were this easy, then pharmaceutical companies would never need the services of D.
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