DALLAS D. Anderson & Company (DAC), a recruiter of patients for clinical trials, is launching an ad campaign called "Signs," created by CDB Creative, the client said.
The first print ad that will appear in trade publications shows a man standing barefooted on the beach holding a sign over his face that reads: "I'm perfect for your study." Body copy explains that if patient recruitment for clinical studies were this easy, then pharmaceutical companies would never need the services of D. Anderson & Company. Text concludes with the statement that "all signs point to us [DAC]."
Caesar D. Bernal, principal at Dallas-based CDB, was the creative director of the campaign, with Brad Groom as copywriter.
DAC's new tagline, "Site-focused patient recruitment solutions," points to the consideration and customization that DAC gives to each clinical trial site and the strategic thinking and results it delivers for successful trial recruiting, the company said.
"Our new branding works well for us on several levels," said Brad Ellis, vice president of marketing for DAC. "It represents the foundation of what D. Anderson & Co. is known for—patient recruitment—and it capitalizes on our unique expertise working with sites to customize programs for their specific needs. From a strategic perspective, the new tagline and ad campaign give us a strong branding platform to leverage other pieces of our marketing mix."
The ad is the first of the "Signs" series, which will run through December in a variety of trade periodicals, the company said. Campaign spending is undisclosed.
DAC is a 13-year-old company that got its start in research for rheumatic diseases and now has experience in 25 countries. Its clients include major pharmaceutical companies.